Representation of Travalic for Tourism and Beauty Activities Management LLC, the registered owner of the Vanilla trademark, in connection with its incorporation and corporate and regulatory structuring, including the design of its capital, ownership and governance framework to support its planned activities across tourism and hospitality, restaurants and cafés, tourism-facility management, and non-surgical beauty and personal-care services.
El Roby Law Firm structured the company to accommodate multiple activities subject to different regulatory and licensing frameworks, while drafting its corporate objects to provide flexibility for future expansion and maintaining clear legal boundaries between the company’s different business activities.
The firm also advised on the company’s management structure, commercial and tax registrations and the legal infrastructure required to commence operations, including the completion of the company’s incorporation with fully paid capital of EGP 1 million.
The mandate subsequently extended from incorporation to the launch of the business under its registered Vanilla trademark. The firm supported the launch of the brand’s first hospitality operation at Antoniades Gardens in Alexandria and assisted with establishing the branch’s commercial and tax framework and its relationship with the company owning the trademark.
The firm also advised on the legal framework for developing Vanilla across several hospitality concepts, while maintaining the connection between the registered trademark and its corporate owner and organising the relationship between the company, the operating venue and the revenues generated from the business.
As a result, Travalic progressed from incorporation to active commercial operations without requiring an immediate restructuring of its ownership, management or constitutional objects. The firm continues to advise on the remaining sector-specific and administrative licensing requirements applicable to the company’s current and planned activities.
The matter involves fully paid capital of EGP 1 million. The commercial value of the Vanilla trademark and the operating business has not been disclosed.